SXSW

SXSW Music is the annual music festival and conference in Austin, Texas

South by Southwest (SXSW) is an annual festival and conference held in Austin, Texas, celebrating the intersection of music, film, tech, and media. Established in 1987, it’s grown into one of the most influential creative industry gatherings in the world, drawing artists, musicians, filmmakers, tech innovators, and entrepreneurs from all over. It is one of the biggest music showcases globally, featuring thousands of artists from a range of genres, both emerging and established.

SXSW provides a major platform for discovery and networking, drawing media attention and offering career-defining exposure to up-and-coming talent.

Irish Artists Announced

  • YARD are the electrifying three-piece electropunk band from Dublin. Known for their intense and immersive live shows, YARD bridges the gap between electronica and post-punk, creating an auditory onslaught that leaves audiences sweaty, energised, and strangely unnerved. Since their inception, YARD has shared stages with the likes of A Place To Bury Strangers, Psychotic Monks and Mandy Indiana. Their electrifying live performances, akin to Death Grips, Nine Inch Nails and The Prodigy, have earned them coveted slots at festivals such as Les Transmusicales, Haldern Pop and Into The Great Wide Open. With a recent live performance on KEXP, continued support from Rolling Stone, BBC Radio 6, Clash and Louder Than War among others and two self-titled EPs under their belt, YARD are set to continue their meteoric rise in 2026. A recent live review captured the YARD experience perfectly: “In their presence, you see and feel them painstakingly crafting every note and sound with their bare hands, wrestling with different sockets, switches, strings, or even their voices. The venue was transformed into this factory of raw, unadulterated noise which kept us all at the mercy of the sound - collectively banging our heads in synchronicity.”